BoredPanda
Design report
Activation ideas
The new dimension to watch on a smartphone
Brief
, Mobile TV App has been giving it’s services since 2014 and would like to continue their expansion and reach new markets with the end goal of getting more Thais to watch on smartphones.
Idea
came up with new ways in order to help more people to watch their favorite shows through their smartphones via the cutting-edge gadgets that have enabled people to watch their favorite shows regardless of the circumstances, place and time!
More than 3,000 gadgets have been given to shops and vendors including famous flea markets and street food vendors throughout the country. Some of the gadgets were given to celebrities and influencers to allow the stories to be easily accessible to the public via social media. Through the campaign we were able to gain views, likes, shares and downloads of the
application. Other than that, we also launched an online film to further promote the campaign.
Consumers use the gadgets
Celebrities post and share
Influencers review
Publishing online film
The internet went crazy
Results
became
No.1
Mobile TV App
in Thailand
+8.2m
The number of
app downloads
86%
Brand awarenessincreased
136%
Growth of
play-view
Watch
everday from 10%
to
69%
Source : LINE TH Playbook