" brilliant campaign ”

“ one of the best ”

“ so unique & innovative ”

The new dimension to watch logo tvt on a smartphone

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Brief

logo tvt , Mobile TV App has been giving it’s services since 2014 and would like to continue their expansion and reach new markets with the end goal of getting more Thais to watch logo tvt on smartphones.


Idea

logo tvt came up with new ways in order to help more people to watch their favorite shows through their smartphones via the cutting-edge gadgets that have enabled people to watch their favorite shows regardless of the circumstances, place and time!

More than 3,000 gadgets have been given to shops and vendors including famous flea markets and street food vendors throughout the country. Some of the gadgets were given to celebrities and influencers to allow the stories to be easily accessible to the public via social media. Through the campaign we were able to gain views, likes, shares and downloads of the logo tvt application. Other than that, we also launched an online film to further promote the campaign.


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Consumers use the gadgets

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Celebrities post and share

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Influencers review

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Publishing online film

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The internet went crazy


Results

became

No.1

Mobile TV App
in Thailand

+8.2m

The number of
app downloads

Arrow up86%

Brand awareness
increased

136%

Growth of
play-view

Watchlogo tvt
everday from 10%
to

69%

Source : LINE TH Playbook